The price of 4K TV's has come down significantly. Good way to future proof your home theater set up. Most of them upscale non 4K content. It's not exactly 4K but still somewhere between 1080p and 4K, which isn't bad until more content and media players come out. I believe Sony has a 4K player, but it's gonna be like buying a BluRay player when they first came out, multiple hundreds to purchase. I used to sell all that stuff back in the day and still kinda follow in passing from time to time when something cool comes out.