There are plenty of medicines on the market that are unpleasant to the taste, so they don't have to taste good either. Hence the phrase, "take you medicine" as something that has to be endured, not savored. My beef with a LP that makes a taste claim is that they should figure out what the taste components are and integrate them into the quality process. Same as you would for cherry vs orange cough syrup, chewable aspirin, etc. I've got no problem with them selling based on taste, but back it up with an assay and guarantee it. I am still waiting for a clinical trial that proves one way or t'other that any one of the aroma compounds has any impact on efficacy, which should be the ultimate aim for MM just like it is for any medicine.
P.S. does this mean that once you get up and running as a LP, you will make performance testing part of your QC programme, like the tobacco folks do with their cigarettes.