that's what i'm saying. if your first grader can understand a joke about reindeer doing blow you've got bigger problems then some stranger's store display, do you not? again, i don't think it's appropriate, i just don't think it rises to a criminal level the way some of these people do. it's not worth the fuss. we're turning the store owner into elvis just by having this conversation raging. his twitter account is blown up i guarantee it. what would have been an inconsequential blurb on the evening news has turned into an international sensation. i'm sure WAY more kids saw this on tv/online than in person. the irony is hilarious.