Name my Food truck - Help a fellow stoner with a new business

TurboTokes

Well-Known Member
Are you still sold on takeaway cheese and crackers?
Im definetely not discouraged about the idea of those 2 items being the staple of my sales. Open to adding things though. Would be another long winded post if I tried to sell you on it, but the demographic for one of my locations had an overwhelming responce for it, even invitations from 4 local businesses (wine vineyards) after only calling one myself, 3 others reached out.

Mainly just looking for name brainstorming from my fellow stoners
 

jonsnow399

Well-Known Member
Hey guys, hopefully I caught ya after a quick bowl and your mind is full of clever puns and creative wording and you can help a friend out, I need to juggle some names for my new business / food truck.

I jumped off the deep end yesterday and purchased a used step van delivery truck, the classic food truck looking square body, mind you I have been doing some research on the topic for months and have been toying with the idea as long as I can remember, never being my own boss this is a huge leap for me



The idea I currently have for the truck is to sell a timeless snack that I believe to be a hit with mostly everyone ( in my opinion).... ready for the idea??

Cheese and Crackers

How simple right? A personal favorite snack of my own for aslong as I have lived, and I believe could be an alternative snack/lunch/drunk munch food. Currently the idea is to offer a few types of cheese, a few types of crackers, possibly adding sliced specialty cold meats. All precut / pre serving sized , ready to serve when I show up on location. So my only needs are refrigeration on site for the cheese, makes running the truck in the city I intend to alot smoother with alot less restrictions/permits

Any names pop to mind for anyone??

Ive thought about a name for about a week now as I made the final descision that this project was going to get the green light, I have to register the business and truck so its time to finalize a name for the business, which Im having some difficulty bouncing anything clever yet unique off my tonque. A little additional info is this truck is in Toronto/Niagara Falls Canada. Eh! If that storms up any ideas

Personally the best Ive thought of yet to date is as simple as the menu. "Classic Cheese & Crackers"

Pretty obvious what the truck is selling from a glance, 3 C's could be made into a nice logo for the wrap/vinyl to be added to the vehicle. But a close friend thinks the name should be more bizarre/unique. Im not sure what approach to take on this.

I appreciate anyone willing to bounce a few words my way, help me brainstorm
ROACH COACH?
 

TurboTokes

Well-Known Member
add gourmet olives to the menu, choices of cheese, selection of crackers(artisan) and you make bank, esp among women
Good advice thank you, Im not a fan of olives myself so it never crossed my mind but I will certainly look into this. Truly appreciate constructive advice
 

Nutes and Nugs

Well-Known Member
Classic Cheese and Crackers
Cheesn'Crack
Knarly Krackers

Not sure about Canada but in the US you have to have a licence to prepare certain foods.
The tests arnt that hard, just common sense shit but
since youre just starting out, in addition to cheese and crackers, some vending
machine candies and snacks. Cheap, simple pre-wrapped, something for everyone.
You won't need much refrigeration or a licence to prepare cooked food and could get started
rather quickly.
Listen to your customers and add to the menu as you go.

DO make some cheese/cracker combos that will be more expensive but
that will be your gimmick especially if you pick up some vineyards after tour time.
Olives would be a good add on and require little refrigeration if any.

Good luck
Lettuce know how it goes.
 

ttystikk

Well-Known Member
Other basic comfort food items to consider include grilled cheese sandwiches and tomato soup.

There's a very successful restaurant in my college town that serves that and nothing else.

Vineyards are a different market. They'll want artisan cheeses and gourmet crackers, and consider additional cracker toppings like salami, roasted peppers in Olive oil, etc.

Most of this stuff need not be refrigerated and doesn't need to be cooked so service is very simple, an important consideration.

You want your food cost to be 1/4 of retail it less, you won't believe your overhead costs until you get into it.
 

TurboTokes

Well-Known Member
Thanks for the tips gents. I am definetely researching with every available hour I have. The only reason I am in slight rush for a "name" is because I have to register the business, before I go to the DMV to put the truck in the companies name (which my accountant says is the only way to do it). And I am supposed to do register the truck within 6 days of purchase so Ive got some thinking to do this week.

As you guys may have noticed, a real plus to my "plan" is no cooking on the truck, as it can then be a one man show, dont need 2-3 employees. I can literally do it myself. WIth cheese and crackers, I planned on pre cutting / pre preparing the serving sizes (as mentionned about 20 pieces, 20 crackers)

I would refrigerate them precut, maybe divided on little cardstock type sleeves in each cheese types container, aswell as the crackers divided into 20pc ammounts close by, and be able to grab servings as they are orderred, maybe someone wants 3 orders of different cheese and only one cracker serving. grab grab grab, slide them onto a disposable container and onto the next customer if I am so lucky.

I understand it isnt as cool or instagram picture worthy as say a pulled brisket sandwich or fish tacos etc, but I suppose Im going after a different demographic, the day trippers and the people as cheap as me that dont want to eat out every meal at resauraunts because if you have a family of 3 or more the bill can get to $60+ quickly. I feel 20pc your choice of cheese, 20pc your choice of cracker, and a drink, for $5-6 is a bargain... I have not priced olives, but they are an excellent idea, as they also can be scooped into single serving cups on the side.

Ok Im rambling. Did I mention I bought a truck...
 
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TurboTokes

Well-Known Member
The goal isnt to become a millionaire I feel I should mention. I have no debts, my house is fully paid for and Im only 30 years old. I have a full time job currently, so I have time to convert the truck, prepare properly, test the "market" when Im ready, and then possibly make the full time leap if it feels right. Im only 30 years old, Ive not got much to lose I figure.

Im simply tired of having a boss, this seems like a great way to meet new people, set my own schedule and location, and with some hardwork maybe pull a modest profit. If I could match my 40k income after all expenses I would be happy
 

ttystikk

Well-Known Member
Thanks for the tips gents. I am definetely researching with every available hour I have. The only reason I am in slight rush for a "name" is because I have to register the business, before I go to the DMV to put the truck in the companies name (which my accountant says is the only way to do it). And I am supposed to do register the truck within 6 days of purchase so Ive got some thinking to do this week.

As you guys may have noticed, a real plus to my "plan" is no cooking on the truck, as it can then be a one man show, dont need 2-3 employees. I can literally do it myself. WIth cheese and crackers, I planned on pre cutting / pre preparing the serving sizes (as mentionned about 20 pieces, 20 crackers)

I would refrigerate them precut, maybe divided on little cardstock type sleeves in the predetermined ammounts, aswell as the crackers divided into 20pc ammounts close by, and be able to grab servings as they are orderred, maybe someone wants 3 orders of different cheese and only one cracker. grab grab grab, slide them onto a disposable container and onto the next customer if I am so lucky.

I understand it isnt as cool or instagram picture worthy as say a pulled brisket sandwich or fish tacos etc, but I suppose Im going after a different demographic, the day trippers and the people as cheap as me that dont want to eat out every meal at resauraunts because if you have a family of 3 or more the bill can get to $60+ quickly. I feel 20pc your choice of cheese, 20pc your choice of cracker, and a drink, for $5-6 is a bargain...

Ok Im rambling. Did I mention I bought a truck...
Beware of the fridge drying your product or aging it if you leave it for several hours or overnight between prep and service.

Be flexible and open to changing your approach if an opportunity or underserved niche presents itself.

You'll have to work hard to build your route and your sales, especially the first year. It's going to be awhile before you can count on enough of a profit to expect it to pay the bills.
 

TurboTokes

Well-Known Member
Appreciate the advice ttystikk, I am definetely open to ideas and oppurtunities. I am fortunate enough I could take 4-5 years off of work without running out of savings so I have time to learn the ropes the hard way for sure, and being a general warehouse labour worker myself for 15 years now, Im no slouch when it comes to hard, hands on work.

This is surely a new steep hill for me and a big change though. Im slightly disadvantaged as to having no culinary background or food truck friends or relatives to bounce ideas or strategies off of, but this wonderful interenet resource is paying off in dividents.

I will have to research the fridge option and how it would affect the cheese overnight/over a few days. Im currently researching how to wire the truck with generator/panel box/outlets
 

ttystikk

Well-Known Member
Appreciate the advice ttystikk, I am definetely open to ideas and oppurtunities. I am fortunate enough I could take 4-5 years off of work without running out of savings so I have time to learn the ropes the hard way for sure, and being a general warehouse labour worker myself for 15 years now, Im no slouch when it comes to hard, hands on work.

This is surely a new steep hill for me and a big change though. Im slightly disadvantaged as to having no culinary background or food truck friends or relatives to bounce ideas or strategies off of, but this wonderful interenet resource is paying off in dividents.

I will have to research the fridge option and how it would affect the cheese overnight/over a few days. Im currently researching how to wire the truck with generator/panel box/outlets
Food service is what gave me the ambition to get my college degree, lol

I sincerely wish you the very best of luck!
 

mr sunshine

Well-Known Member
Thanks for the tips gents. I am definetely researching with every available hour I have. The only reason I am in slight rush for a "name" is because I have to register the business, before I go to the DMV to put the truck in the companies name (which my accountant says is the only way to do it). And I am supposed to do register the truck within 6 days of purchase so Ive got some thinking to do this week.

As you guys may have noticed, a real plus to my "plan" is no cooking on the truck, as it can then be a one man show, dont need 2-3 employees. I can literally do it myself. WIth cheese and crackers, I planned on pre cutting / pre preparing the serving sizes (as mentionned about 20 pieces, 20 crackers)

I would refrigerate them precut, maybe divided on little cardstock type sleeves in each cheese types container, aswell as the crackers divided into 20pc ammounts close by, and be able to grab servings as they are orderred, maybe someone wants 3 orders of different cheese and only one cracker serving. grab grab grab, slide them onto a disposable container and onto the next customer if I am so lucky.

I understand it isnt as cool or instagram picture worthy as say a pulled brisket sandwich or fish tacos etc, but I suppose Im going after a different demographic, the day trippers and the people as cheap as me that dont want to eat out every meal at resauraunts because if you have a family of 3 or more the bill can get to $60+ quickly. I feel 20pc your choice of cheese, 20pc your choice of cracker, and a drink, for $5-6 is a bargain... I have not priced olives, but they are an excellent idea, as they also can be scooped into single serving cups on the side.

Ok Im rambling. Did I mention I bought a truck...

Cured meats, charcuterie boards. Maybe panninis if you're down to work a little more. You can sell chocolate plates, buy gourmet chocolates an some chocolate covered nuts. Throw some powdered sugar on a plate, do a few squiggles of chocolate syrup over that. Fix the candy and nuts however you want....you can also sell some shrimp cocktail if you really wanna get down.
 
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