WTF is this about?!?!

Went to my local hydro store and found this particular item, has anyone ever seen, heard, or used one of these plasma lights?

http://www.htgsupply.com/Product-Agromax-Plasma-Grow-Light---300w

Deusracing or something like that, look for him on here. Or search for rocket plasma. He runs those things might be more help.

Gavita also offers a 300w plasma, seen some grows with it on local forums but no idea how it compares to hps. Google 'gavita plasma grow' for some examples.